Behind The Brand

Founder’s Story

OMA EM was born from the idea of empowering women—helping them feel confident, free, and unapologetically themselves at the beach. I didn’t want to create just another swimsuit; I wanted something unique, something with meaning. That’s why OMA EM is more than just a brand—it’s a celebration of self-love. The name itself is a reflection of that: "ME AMO" (I love myself), written backwards to make it unforgettable.

Every piece is designed with intention, using biodegradable and sustainable materials that not only look beautiful but also contribute to a better planet. Because true beauty comes from within—and when you feel good, you shine.

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Meet the CEO

Hi there! I’m Diana Nunez, the founder of OMA EM. Born and raised in Bogotá, Colombia, I’ve been calling Florida home for over a decade. I’ve always admired strong, independent women—those who embrace who they are, express themselves fearlessly, and live life with confidence. That admiration became the foundation of OMA EM.

At OMA EM, we value:
✨ Self-love – because confidence starts with embracing yourself.
🌍 Sustainability – because fashion should respect our planet.
💫 Empowerment – because every woman deserves to feel bold, fearless, and free.

Our vision is to redefine swimwear by blending luxury, sustainability, and authenticity—creating timeless pieces that make every woman feel like her best self.

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Core Values

These are the pillars of OMA EM. Every swimsuit is thoughtfully designed to inspire confidence, crafted with eco-conscious materials, and made to stand out—just like the women who wear them.

OMA EM is built on the belief that confidence is a woman’s most powerful accessory. We design swimwear that encourages self-expression, self-love, and fearlessness. Every piece is crafted to make you feel bold, beautiful, and unapologetically yourself—whether you're soaking up the sun, diving into the ocean, or simply embracing your unique beauty. Our brand is here to celebrate real women in all shapes and forms, ensuring that you feel as radiant as the sunlit waves.

Fashion should never come at the cost of our planet. At OMA EM, we are committed to reducing waste, using biodegradable and recycled materials, and making conscious choices that leave a positive impact. Our swimsuits are designed to be long-lasting and timeless, embracing the slow fashion movement rather than fleeting trends. We also take sustainability a step further by repurposing excess fabric into cozy beds for pets, proving that every little effort counts in protecting the world we love.

Being true to yourself is the heart of OMA EM. Our brand is rooted in the idea that beauty shines the brightest when it comes from within. We encourage every woman to embrace her individuality, celebrate her body, and wear what makes her feel amazing—without fear or hesitation. OMA EM isn’t just about swimwear; it’s about a lifestyle that honors self-love, confidence, and the freedom to be exactly who you are.

Community Love

Our goal is to build a community of strong, supportive women—a space where we uplift each other, share genuine compliments, and come together to care for our planet. Whether it's through sustainable fashion or simply spreading kindness, OMA EM is more than a brand; it’s a movement.

We are committed to using eco-friendly materials, promoting transparency, and driving innovation to set a new standard in fashion—one that honors both personal empowerment and environmental responsibility. Through thoughtful design and education, we strive to cultivate a community that values authenticity, self-love, and a more sustainable future.

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